Murphy Case Analysis Essay

Just-In-Time Concept. Just-In-time manufacturing, or JIT, is a management philosophy aimed at eliminating manufacturing wastes by producing only the right amount and combination of parts at the right place at the right time. This is based on the fact that wastes result from any activity that adds cost without adding value to the product. The goal of JIT, is to minimize the presence of non-value-adding operations and non-moving inventories in the production line. This will result in shorter throughput times, better on-time delivery performance, higher equipment utilization, lesser space requirement, lower costs, and greater profits. The key behind a successful implementation of JIT is the reduction of inventory levels at the various stations of the production line to the absolute minimum. This necessitates good coordination between stations such that every station produces only the exact volume that the next station needs. On the other hand, a station pulls in only the exact volume that it needs from the preceding station. In this case, Murphy’s management started the implementation of JIT without wholly understanding the concept; the poor performance was caused by lack of knowledge about JIT and lack of communication/coordination between the departments. Problems at Murphy: The CEO of Murphy Manufacturing liked the idea of JIT (reducing inventory holding cost while improving production efficiency) based on a few books he read, thus he wanted to implement this concept in his company even though the present MRP system had been working very well for a long time. On the other hand, Joe Vollbrach, Vice President of Operations for Murphy Manufacturing, initiated the implementation process based on the way it was working in the book examples he read without doing any feasibility study a or having a complete understanding about how to implement JIT concept in a small manufacturing environment like which Murphy is in. The result is disastrous, purchasing department are constantly ordering  materials at very high cost; the shipping/receiving department are harassed by endless loading/unloading task; production efficiency was down due to lack of production materials and no clear production schedule; sales people has to deal with angry customers because most the order aren’t shipped/delivered on time. General JIT Implementation Guidelines: Since JIT encompasses a number of functional areas of the company, top management support are a must. Full acceptance by top management is required to empower middle management to overcome the inevitable roadblocks in implementation. In this case, John should take the initiative to be the champion of JIT concept and provide the full support for implementation. Second, training and education as a fundamental requirement for JIT implementation in order to promote a significant change in attitude of the workforce that will create an environment conducive to completing the implementation. Training courses should be made available for employees to fully understand JIT concept and harness it. Third, it is important that JIT is seen as a philosophy rather than a set of add-on techniques to current practices. The company must question why and how it uses JIT and be able to figure out the results of undertaking JIT and incorporate them into its marketplace strategy. By adhering to these guidelines on implementation and instill the knowledge of JIT concept to entire employees at Murphy’s, the transition process to JIT will go smoothly and best JIT implementation techniques will be utilized. The pros/cons of implementing JIT in Small Manufacturing Enterprises: Most publications discussing JIT implementation focus on large manufacturing firms, the environment in which the concepts arose. Because of the limitations that small manufacturing enterprises face, which include limited staffing and material resources and reduced bargaining power with customers’ suppliers and financial institutions, it is not clear that all JIT  components are applicable to every environment. Thus choosing the right JIT implementation strategy is crucial for Murphy’s future successes. Most Small Manufacturing Enterprises depend heavily on a few major customers, thus normally suffer fluctuating demand from these key customers. In regard to vendor relationships, their purchase volume is not large enough to give them leverage over their suppliers to purchase in a small batch size with a good quality at a definite time. Compared to large firms, Small Manufacturing Enterprises normally have limited free cash to fund investment in new production concepts or technologies. They also lack bargaining power with their creditors and debtors, and have difficulties in getting loans from financial institution. Hence, forward planning is constrained by cash flow maintenance. Consequently, if Small Manufacturing Enterprises get involved in innovative projects at all, they will focus on projects with short term returns and overlook initiatives promoting long-term results. Small Manufacturing Enterprises also have limited non-cash resources (machinery or people). They do not normally have specific departments such as a training department or an engineering department. With limited management staff there is a small pool for potential champions of new techniques. Also, small firms may be so small that a change in production cannot be implemented without affecting the entire plant. This is another barrier for Small Manufacturing Enterprises to improve their operations as they have to risk the whole factory in order to know whether a certain technique is appropriate or not to the company. Which is very true in this situation, slight modification in any one of the major operation departments, will affect the entire company. Thus, every step has to be carefully analyzed and backup techniques needs to be developed. However, there are also several advantages for small manufacturers compared to big ones. Small firms normally do not have union contracts and usually have fewer problems with resistance to change compared to large companies. A flatter organization is typical in small firms and it fosters more frequent open communication. Therefore, the decision making process is simpler and the result is conveyed faster throughout the employees. Compared to large  firms, small firms are used to working in smaller batches and are more accustomed to a flexible response to demand changes. Problems in Implementing JIT Components: First, Cross training is common for small manufacturers because of the need to cover absent employees from a small labor pool and is also easier to implement than in large companies. The only problem is that extensive training is costly. Small manufacturers may train key employees individually and ask them to impart their knowledge to other worker. In this case, all the middle management can learn about JIT concept then passing it to production employees. Second, most small companies are very dependent on a few major customers. They lack bargaining power with their key customers and will not be able to compel these customers to order on a stable demand rate. The most desirable situation would be the cooperation of their customers in sharing their forecast demand and production schedule. Achieving this may be limited by bargaining power and therefore the result may be production based on inaccurate forecasts resulting in using finished goods inventory as a buffer. Production leveling can be a great barrier for small businesses to fully adopt JIT. Third, JIT Purchasing is normally implemented as the last component, especially for small manufacturers, due toe lack of bargaining power with their suppliers. Small manufacturers normally do not give enough sales to their vendors and are forced to order in large batches and store a large amount of raw material or they will suffer a higher cost to get the materials just-in-time. All these potential problems need to be studied, when implementing the JIT concept at Murphy.

Colgate Segmentation Essay

Concept of Working Capital Working capital refers to short-term funds, need to meet operating expenses. It refers to the funds; to finance its day-to-day operations. It is concerned with current assets and current liabilities. If a firm can’t maintain a satisfactory level of working capital, it may become insolvent or bankrupt. Broadly there are 2 concepts of working capital, such as: 1. Gross Working Capital (Quantitative Concept) 2. Net working Capital (Qualitative Concept) Both these concepts of working capital have operational significance. The two concepts are not mutually exclusive. The ‘gross concept’ emphasizing the ‘use’ and the ‘net concept’ emphasizes the ‘source’. 1. Gross Working Capital The total current assets are termed as the gross working capital. It is also known as quantitative or circulating capital. It refers to firm’s investment in short term assets such as cash, marketable securities, accounts receivables, prepaid expenses, inventories etc. Significance a. Optimum investment in current assets. -: Inadequate working capital leads to insolvency and excessive will lead to less profitability. Financing of current assets. -: If funds arise it should be invested in short term securities, don’t keep it idle. 2. Net Working Capital The excess of current assets over current liabilities represents net working capital. It may be positive or negative. Net working capital indicates the liquidity of the business. Significance a. Maintaining Liquidity Position-: Current assets help in meeting financial obligations. Generally for every one rupee of current asset there should be one rupee of current liability. b. Extent of long term capital n financing current assets-: If there are Rs 100000 current assets and Rs 75000 current liabilities then NWC is Rs 25000, and it supposed to be financed from long term funds. Efficient management of working capital involves control over the current assets and current liabilities, which are the main components of working capital. 1. Components of current assets: Currents assets are those, can be converted into cash within a year. It consists of cash, marketable securities, inventories, debtors, prepaid expenses. 2. Components of current Liabilities: Current liabilities are those to be paid in a year. It consists of creditors, short-term borrowings, taxes and proposed dividends.   To ensure optimum investment in current assets. †¢ To ensure adequate flow of funds for current operations. †¢ To speed up the flow of funds. †¢ Maintain liquidity and profitability. Maximize shareholders’ wealth possible only when there is sufficient return. †¢ Discharge day-to-day liabilities. †¢ Protect the business from adverse effects in emergencies. †¢ Determines the relevant levels of current assets and their efficient use. To sustain sales activity. Sales don’t convert into cash immediately. It needs time to collection of cash. For maximization profits or minimize working capital cost and maintain balance between liquidity and profitability, we need to maintain a balance in working capital. It should not be excessive or inadequate. Firm should manage adequate working capital to run its business †¢ Excessive working capital means idle funds which earns no profit. †¢ Inadequate working capital disturbs production and weakens the firm’s profitability. Danger of Excessive Working Capital †¢ It results in unnecessary accumulation of inventories, which lead to mishandling like waste, theft and losses. †¢ It is indication of defective credit policy and slack collection period. This leads to higher bad debts that reduce profits. †¢ It makes managerial inefficiency. †¢ Accumulation inventories tend to make speculative profits grow. This type of speculation makes the firm to follow liberal dividend policy and difficult to cope up with in future when the firm is unable to make speculative profits. Danger of Inadequate Working Capital: It declines growth because it’s difficult to undertake profitable projects for non-availability of working capital. †¢ Difficult to implement operating plans and achieve firm’s target. †¢ Difficult to meet day-to-day commitments. †¢ Inefficient utilization of fixed assets. †¢ The firm unable to avail attractive credit opportunities. †¢ Firm loses its reputation. The continuing flow from cash: to suppliers: to inventory: to accounts receivables and back into cash is operating cycle. 1. Operating cycle for manufacturing firm: ` Stock of raw material is held in order to ensure smooth production. Similarly stock of finished goods has to be carried out to meet the demand. 2. Operating Cycle of a Non-manufacturing Firm Non-manufacturing firms are wholesalers, retailers, service firms. They will have the direct conversion of cash into finished goods and into cash.

Analysis of Open and Closed Economies

Analysis of Open and Closed Economies Table of Contents (Jump to) TASK1 1.0 DEFINITION OF OPEN ECONOMY AND CLOSE ECONOMY 1.1 DIFFERENCES BETWEEN OPEN ECONOMY AND CLOSE ECONOMY 1.2 COUNTRY WHO PRACTISE OPEN ECONOMY AND CLOSE ECONOMY 1.3 CONSUMPTION AMONG OPEN ECONOMY AND CLOSE ECONOMY 1.4 INVESTMENT AMONG THE OPEN ECONOMY AND CLOSE ECONOMY 1.5 IMPORT AMONG THE OPEN ECONOMY AND CLOSE ECONOMY TASK2 2.0 UTILIZE 2.1 WEALTH DISTRIBUTION 2.3 FOUR PRODUCTION FACTORS EFFICIENTLY AMONG WEALTH DISTRIBUTION 2.4 INTRODUCE NEW TECHNOLOGY AMONG WEALTH DISTRIBUTION 2.5 INVESTMENT IN NEWPLANT AND EQUIPMENT AMONG WEALTH DISTRIBUTION 2.6 ENSURE SUFFICIENT DEMAND AND SUPPLY FOR PRODUCTS AMONG WEALTH DISTRIBUTION 3.0 CONCULUSION 4.0 REFERENCES TASK1 1.0 DEFINITION OF OPEN ECONOMY AND CLOSE ECONOMY An open economy is an economy in which there are economic activities between domestic community and outside, e.g. people, including businesses, can trade in goods and services with other people and businesses in the international community, an d flow of funds as investment across the border. Trade can be in the form of managerial exchange, technology transfers, all kinds of goods and services. Although, there are certain exceptions that cannot be exchanged, like, railway services of a country cannot be traded with another to avail this service, a country has to produce its own. This contrasts with a closed economy in which international trade and finance cannot take place. The act of selling goods or services to a foreign country is called exporting. The act of buying goods or services from a foreign country is called importing. Together exporting and importing are collectively called international trade. There are a number of advantages for citizens of a country with an open economy. One primary advantage is that the citizen consumers have a much larger variety of goods and services from which to choose. Additionally, consumers have an opportunity to invest their savings outside of the country. In an open economy, a coun try’s spending in any given year need not to equal its output of goods and services. A country can spend more money than it produces by borrowing from abroad, or it can spend less than it produces and lend the difference to foreigners. There is no closed economy in today’s world. An economy in which no activity is conducted with outside economies. A closed economy is self-sufficient, meaning that no imports are brought in and no exports are sent out. The goal is to provide consumers with everything that they need from within the economy’s borders. A closed economy is the opposite of an open economy, in which a country will conduct trade with outside regions. 1.1 DIFFERENCES BETWEEN OPEN ECONOMY AND CLOSE ECONOMY 1.2 COUNTRY WHO PRACTISE OPEN ECONOMY AND CLOSE ECONOMY American countries in adopting open economy and free and other trade practices or the United States an open economy is the opposite of a managed economy. It is one that is characteristically market- oriented, with free market policies rather than government-imposed price controls. In an open economy industries tend to be privately owned rather than owned by the government. In the area of international trade an open economy is one whose policies promote free trade over protectionism .On the other hand, a managed or closed economy is characterized by protective tariffs, state-run or nationalized industries, extensive government regulations and price controls, and similar policies indicative of a government-controlled economy. In a managed economy the government typically intervenes to influence the production of goods and services. In an open economy, market forces are allowed to determine production levels. A completely open economy exists only in theory. For example, no country in the world allows unlimited free access to its markets. Most nations have fiscal and monetary policies that attempt to improve their economies. Many economies that are open in some respects may still h ave government owned, monopolistic industries. A country is considered to have an open economy, however, if its policies allow market forces to determine such matters as production and pricing.

Dracula 1931 vs 1992 Essay Example | Topics and Well Written Essays - 250 words

Dracula 1931 vs 1992 - Essay Example And this opinion has remained in some ways over the last eighty years. Tod Browning, the director, and Bela Lugosi brought the world what is arguably the most famous monster in history. This version is however, very slow-paced with low-lit sets. The film does not show Dracula ever biting into his victims’ necks, though. The film may have come alive if it had been made as a silent movie a few years earlier. In a non-talking film you have to show the horrors; you cannot convey horror through dialog as was attempted in 1931. It would be better if in between the dialogue, it had included sound effects or background music. When comparing to the 1992 Dracula, one finds the latter much more explicit. Director Coppola sticks to the original narrative of Bram Stoker but brings to life the horror and fear that the novel sometimes allows one to overlook. Dracula himself is seen both as the old count that Jonathan Harker meets and the younger, more suave version of the Count, who comes to London to woo Mina. The 1992 version also uses a lot of rich color and costumes to emphasize the gothic nature of the story. The script is truer to Stoker’s work, retaining characters like Holmswood and Quincey Morris who are usually skipped in other productions. All in all, the 1992 version may not be as iconic as the 1931 Dracula played by Lugosi, but in maintaining the terror of the story, it succeeds just as well, if not

Marilyn Monroe by Barbara Leaming Essay Example | Topics and Well Written Essays - 750 words

Marilyn Monroe by Barbara Leaming - Essay Example In some ways the book tells a story that is very familiar. Thus Marilyn Monroe is portrayed as an abused, confused girl from an orphanage with an insane mother who lives in an asylum. By a remarkable mixture of luck, co-incidence and the personal magnetism that the young girl possessed Marilyn Monroe rises to become the most successful movie star of her time. Subsequently she falls and eventually dies, the victim of drug abuse, self-hatred and a destructive life-style that left her few options. Beyond this familiar characterization, Leaming suggests that Marilyn Monroe was in fact far more in control of her life than most biographers have given her due. Thus her rise to fame and subsequent crash to probably suicide was more within Monroe's own hands than people appreciated at the time or have seen ever since. Leaming suggests that Monroe was in fact highly ambitious and knew how to construct an apparently irresistible persona that would both fascinate and intrigue the public. From her rendition of "Happy Birthday" for President John F Kennedy to her attempts at choosing exactly the right movie at the right time and even to her somewhat bizarre choices of husbands including the cerebral playwright Arthur Miller, Leaming argues that Monroe was far more in control of her life than appeared from the outside. This control is especially seen in the long and complex negotiations with movie studies that are documented throughout the book. The fact that Monroe had a first-class business mind beyond the "dumb blonde" persona that she often portrayed has seldom been considered. It is, indeed, a fact about many Hollywood stars that is often ignored or downplayed. Leaming does not explore the apparent contradiction between this competitive, manipulative Monroe and the out-of-control drug addict who could not stand the natural process of aging and the loss of looks. This is a pity, as the two sides of Monroe sit uneasily besides one another without being really reconciled. Perhaps Leaming is suggesting that they cannot be explained: they merely exist. This portrayal of Marilyn Monroe sits somewhat uneasily with the overall pessimistic tone of the book as the star's life is seen as on a downward spiral from birth, despite the wealth and fame that she eventually achieved. If Monroe was in control of her life, she apparently sought to destroy herself within Leaming's portrayal. The final moments of her life are shown to be a mixture of accident and deliberation. According to Leaming, Marilyn Monroe may have taken her final overdose because her psychiatrist was going out to dinner and would not talk to her until the next day. Monroe felt abandoned and thus killed herself. To conclude, Leaming brings a new perspective and new material to one of the most studied and written about figures in American cultural history. She portrays the culture that Monroe lived within in a provocative manner, showing that the iconic playwright (and Monroe's one-time husband) was involved in a bizarre rivalry with every other male in her life. She shows that Monroe tried to control her life in a manner that has seldom been explored, but that this attempt was ultimately doomed because of an insane streak that Monroe probably inherited from her mother. Similar to many stars of her time, Marilyn Monroe was doomed to a relatively young, pathetic death through a drug overdose. But paradoxically, it was this death that assured her

Trinidad and Tobabgo independence day Research Paper

Trinidad and Tobabgo independence day - Research Paper Example He spent a lot of his early life living with his grandparents. He was brought up in a humble background of a middle-class family. His dream job was being a fireman, but he ended up firing racism instead. The activities that his father was involved in inspired him to being an activist for equality rights. His father campaigned for equal wages for the blacks and the whites. His father and grandfather were very religious, and they preached the social gospel always. Being in such a family, martin believed in equality of all people, and it inspired him to fighting for the rights of the blacks. He became a pastor of Ebenezer church where he served for over 4 4 years. Besides starting a religious career, he was more concerned with real life issues such as segregation and poverty. He graduated with a sociology degree at the age of 19. He continued his studies and achieved a doctorate in theology in 1951. He believed in the philosophy of Mahatma Gandhi on freedom and non-violence and he used it to gain the rights of the oppressed African Americans. He got married to Coretta, had four children together, before dying after only 15 years of marriage (King and Carson 123). Martin is remembered for the famous Montgomery bus boycott which occurred in 1954. Although he did not have a mission to fight for civil rights on Montgomery, the arrest for Rosa parks for refusing to relinquish her bus seat for a white man proved his feeling. He and other clergymen organized a bus boycott until the desegregation in the transit system ended. He organized for distributions of leaflets asking African Americans not to ride in the buses on December 5th. His call was heard, and more than 20000 blacks did not ride the buses on December 5, 1955 (King, and Ayres 29). After the success of this boycott, king called for a long-term bus boycott that lasted for 381 days. This boycott was the beginning of martin’s fight for

A Story of Forgiveness Essay Example | Topics and Well Written Essays - 500 words

A Story of Forgiveness - Essay Example From this paper it is clear that in the solution-centered approach provided by Charles Alan Kollar in his book, he focuses on counseling to take off the attention from the problems thereby helping the counselee to focus on the solution leading to emotional and psychological well-being. This type of counseling will allow Bruce to come out of the hard situation he is going through to realize further needs to educate drag drivers and other young individuals about safety. In such a way, he can recover from the problem he is going through and at the same time, it will provide inspiration for other individuals who have gone through a similar situation. In addition, this will help promote safety among young individuals who might risk their safety of themselves or others while acting rashly.This discussion outlines that  Bruce shows characteristics of a D type in the DISC relational style and hence he likes to lead and take charge. This quality can prove to be positive during his treatment according to the approach mentioned in Johnson and Johnson's book as he is suffering from an anxiety disorder after the loss of his daughter and his wife.  A very important challenge to deal with will be Bruce's involvement and his progress during the treatment. A result-oriented or solution-oriented approach is appropriate for Bruce's current behavioral position.

Saudi Arabia Cultural Profile Research Paper Example | Topics and Well Written Essays - 1250 words

Saudi Arabia Cultural Profile - Research Paper Example Cold war is used to refer to the short-lived association that cropped up between USA and USSR following World War Two from 1945 to 1980 (Gerdes 98). Many people found increasing weapons of mass destruction to be of great concern. Additionally, no side did fight with the other. However, they fought for their beliefs through client states that fought for their beliefs for their sake, for example, South Vietnam was anticommunist and had supply from America during the war whereas North Vietnam was a communist supporter and fought the south inclusive of the Americans using the weapons from communist China or communist Russia (Heinzig 202). Within Afghanistan, rebel Afghans were supplied by Americans after Soviet Union invading in 1979 though they did not involve themselves physically thus evading a direct confrontation with the Soviet Union. Logics can show that because the USSR and USA fought allies in World War Two, their association following the war would be more firm and friendlier. This is something that never came to be, and any impression that the two powers remained friendly at war time sounds more of an illusion (Bjornlund 56). Prior to the war, America did depict the Soviet Union as a devil incarnate and the union had also depicted America in the selfsame manner meaning that the alleged friendship during the war was based on the common enemy Nazi Germany (Slugget 117). Paton in his statement mentioned that he was of the opinion that the Allied army unites with the survivors in Wehrmacht, in 1945, employ the military genius inside it and battle against the then Soviet Red Army. Churchill was personally furious about Eisenhower accepting that the Army would be the first team entering Benin before the Allied Army. Sharing in his anger were certain senior military figures like Montgomery. Therefore, the great level of distrust present at war time was obviously present prior to the end of the war. Joseph Stalian, the

Successfull retention tools of American Businesses Term Paper

Successfull retention tools of American Businesses - Term Paper Example It is also costly to the company. Labor turnover and attrition is costly not only in terms of resources but also in precious time of training new employees. It will take time until a new employee will be able to yield the same output like the one that has left and it is also is an opportunity lost to the company. It may be tempting to disregard a company’s retention program because rewards incur cost. But it has to be kept whatever the economic circumstances because in the final analysis, the cost of rewards is more than justified considering the opportunity cost of losing an organization’s best talent (Frasch, 201). It is worth noting that at the aftermath of the recent financial crisis, the survey conducted by Nashville, Tennessee based OI Partners found that an alarming 64 percent of companies â€Å"are concerned that they may lose managers when the job market improves† and that includes a 48 % likelihood of losing their executives (Frash, 2011). Such, a revisit on the successful tools of retaining best talents in an organization would be necessary to prevent the likelihood of an impending labor turnover. Given with the changing economic landscape brought by the recent crisis, it is becoming difficult for companies to financially reward their employees because of financial constraints. Many are even cutting wages as a cost cutting measure to weather the recent economic turmoil (O’Hara, 2011). On the other hand, about 65 percent of employees are beginning to be sensitive to pay increase as a motivation for them to stay with their current employer as reflected in the survey from Marlborough, Mass.-based benefits and compensation consultant Workscape (O’Hara, 2011). This economic difficulty however should not prevent companies to strive to keep their best employees. Nor should they disregard because of the costs associated

Types of Essay Writing Essay Example for Free

Types of Essay Writing Essay Essays are major part of academic education. In US almost all college and university admission can be done by writing essay. The admission officers with better insight about your essay and how you differ from the other applicants essays. In crucial stages the essays are used to make a decision whether an applicant will be selected. In academic education students regularly have essay writing activities based on their course content. The initial steps are usually deciding what topic to discuss. The next choice that essay writers tackle is what type of essay to write. There are various types of essays such as critical essays, reflective essay, admission essays, narrative essays analytical essays and many others. In addition there is variety of essay types, most of them are related to academic coursework written to study an exact topic and reflect the outlook of the writer. However, the students should focus on specific topic and what types of essays will be wrote. Admission essay The main point of an admission essay is conducted by admission board that you are worth entering the college. Nowadays almost all college and university admission can be done by using admission essay. You should write your best and demonstrate your superior writing skills. The admission essays are the best chance to show your commitment to a career in business by demonstrating those experiences, people, and events that influenced your decision to enter the field. Argumentative essay In Argumentative essay writing we try to convincing others to agree with our facts, share our values. When writing argumentative essay you should state or position regarding of a subject for the main point of opinion. While writing you can add statistics report, well expert view and well support advice about a state or debate. The well argumentative essay should be clear, exact, and highly focused. Cause effect essay In Cause effect essay writing you have to talking about a troubled with why things occur (causes) and what happens as a consequence (effects). The cause and effect essay is the best technique of organizing and talking about ideas. At university and college cause and effects essays are most general papers in a composition course. Classification essay Classification essay writing is not only writing about other essay types, but also the ability to organize the ideas and things into sort. Most of students are well experts in writing classification essays. Since years the students studying in the field that have need of them to sort out ideas. Hence, the students can be written his classification essay without difficulty. Critical essay When critical essay writings you have to state agree with the fully subject. The word critical is telling about the attitude when you have read editorial or part of the book. The critical essays start with a psychoanalysis or explanation of the article or part of a book. Definition essay The definition essay writing you can talk an understanding about certain idea or things. Such things as bird, water are very exact and well concentrate. The way of writing your definition essays you have to give your readers with a new way of looking at things your way. Five paragraph essay The five paragraph essay is the classic format of composition. Its only the format of writing essays; its the types of essays which help for college and university students to develop your composition skills. The name represents like this essays should have five paragraphs. The introduction should include with thesis statement and following paragraphs must be talking about the core your essay topic or subject. The conclusion should be concluding the topics or idea of your topic given.

How Coca Cola HBCs practices enable it to achieve strategic goals

How Coca Cola HBCs practices enable it to achieve strategic goals Executive Summary The purpose of this report is to assess how Coca Cola HBCs practices enable it to achieve their strategic goals. It is aimed to provide a comprehensive understanding of the organisation and information factors which affect the planning, management and delivery of its products. Coca Cola HBCs strategic supply chain management and operations approach is a success story enable them to achieve . The company has been able to identify the real problems in production and their causes, which has enabled it to correctly address them. Theyve also had targets for improvement and accomplishment, which has helped the throughout the way. Coca Cola HBC is a solid and very well managed company and its approach to establishing long-lasting relationships with customers, suppliers and retailers is a key aspect to success in todays challenging and aggressive business environment. Introduction Humble beginnings for Hellenic Bottling Company S.A. were marked by a single soft drink packed in small glass bottles at its modest headquarters in Greece in 1969 . This single product was a response to the simple business environment encountered by the company then. Operations were straightforward and supply replenishment to distribution centres were a simple job for the drivers who would only have to load the trucks, determine a route and drop off supplies. Throughout the years, with the impact of globalisation upon world consumption and production, the business environment was transformed and the company steadily grew and adapted to these changes. More products were developed, production increased and its operations became more competitive and complex. In 1981 a private holding company acquired majority interest in the firm. After this, the organisation expanded its business through acquisitions. Coca Cola Hellenic Bottling Company was formed in 2000 as a result of the merger of the Hellenic Bottling Company and London-based Coca-Cola Beverages. Today, the company is one of the largest bottlers and vendors of The Coca Cola Companys products in the world, and the largest one based in Europe. The company produces markets and sells to customers one of the most well-known brand in the world, Coca Cola. 1 Operations Management Practices Critically assess the extent to which CCHBCs operations management practices enable it to achieve strategic goals as set out in the Four As credo. Coca Cola HBC focuses on a Four As credo in order to sustain its constant and growing demands in its markets: Availability Affordability Acceptability Activation Their operations strategy cleverly brings their processes together to form a supply chain that extends beyond the physical walls of the organisation and reach further involving suppliers and customers. According to Krajeski et al (2010) a firm competes not only by offering new products, innovative marketing or expert finances, but also through its unique competencies in operations and solid management of core processes. The Sand Cone Model suggests that firms can develop four sustainable competitive advantages following a particular order of strategic priorities. The proposed order is quality, dependability, flexibility and cost. Excellent operations performance in quality gives the company the ability to deliver high quality products. Excellent operations performance dependability will give the company the ability to compete on fast and reliable deliveries (availability). Excellent operations management in flexibility gives the company the ability to deliver on a wider range of products and new products (activation). Excellent operations performance in cost gives the company the ability to deliver on low price (affordability). The model suggests that if this focus is followed, organisations are then able to build up their advantages concerning all the elements. Considering the Hayes Wheelwright four-stage model for manufacturing competitiveness, Coca Cola HBC can easily be described as externally supportive, or stage 4. Their operations are managed proactively to drive the business strategy of the entire organisation. Operations are world class and seen as the means to achieve customer satisfaction. The establishment of mutual beneficial relationships with suppliers enables them to deliver the best value in terms of quality, cost, service and innovation, helping to achieve the four As in their credo. These relationships involve regular collaboration over long-term direction of these partnerships and generally cover operational issues, but can also accommodate business issues such as joint investments and operations. Relationships are so tight that various international suppliers have established local production in different countries. y in order Product data and information sharing with trade partners is also a critical part of operations management practices. New product developments, promotions and other marketing initiatives, new advances in operational processes, supply availability, pricing strategies, costing, logistics plans should be undertaken in a sharing culture between all involved where there is a high level of honesty and trust. Nowadays bar codes are an essential technology for supply systems, independent of the product. The use of this technology enables the unique identification and tracking of all products through the supply network. Like many firms, Coca Cola HBCs operations strategies are only feasible with the use of bar codes, electronic data interchange (EDI) and point of sale (PoS) data sharing, which firmly link all activity in the supply system to real time customer demand. It is not understood whether the company uses it, but electronic data interchange (EDI) is also a vital technological component to enable links between firms in a mutual operational network. This technology is capable of extending the interconnection between retailer and supplier to an entire network. EDI is also used as a means to support electronic trading facilitating global sourcing and acting as a low cost communication option. The establishment of good relationships and partnering with customers, suppliers and other members of the supply chain enables CCHBC to save on costs whilst addressing and influencing consumer preferences at the point of sale. For this type of company, point of sale (PoS) data collection is vital, but it would be of little use if retained only by the organization. This data is essential for a flexible and responsive supply and demand can only be met using forward inventory builds and forecasting rather than operating in-line with real time demand patterns. This helps to support a continual and automatic replenishment system which is important to enable items to be restocked by a vendor or supplier to the exact rate of sale. Demand information can drive operational schedules and replenishment is direct from production output rather than stock holding. These tight relationships also help them to involve customers, retailers and suppliers in the processes of product development, modification and planning. This allows the rapid development of new products or innovative packaging to be tested in-store prior to product launches, for example. Their intelligent production and better and faster supply chain offers a high degree of response, speed and agility. Despite high initial costs and time to fully implement, many supplier manufacturers are increasing the use of this form of production organization as long term benefits are very valuable. All of these practices are important building blocks of Coca Cola HBCs operations strategy. These are the forces that help shape them into a customer-driven and customer-focused organisation. Their operations function provides the basis of competitive advantage and set standards for the entire industry. Todays marketplace is increasingly complex. The retail landscape is ever-changing, consumers are seeking greater variety and our customers are demanding higher service levels. In this vibrant and dynamic environment, we are constantly evaluating the way we do business as we strive to achieve profitable and sustainable growth. To ensure that the business results we deliver are sustainable over the longer-term, we implemented a new strategic initiative in 2006. Excellence Across the Board focuses on developing best-in-class commercial and distribution capabilities, as well as streamlining the management of financial resources. In particular, we are building powerful route-to-market systems and dynamic partnerships with customers to ensure that our execution in the marketplace is unparalleled. At the same time, we seek to optimise the use of our financial working capital and rethink internal processes and systems. In addition to the Excellence Across the Board strategic initiative we are looking to Expand into territories that prove to be a geographic fit and contribute to our long term growth prospects while we remain committed to Explore other adjacent business areas to leverage our infrastructure, strengthen customer relationships and explore new avenues for growth and value. We also manage our business following the six priorities: to increase our beverage categories in order to become a more diverse non-alcoholic beverage company to build brand equity in order to create value for customers to drive profitable package mix and exploit new channels in order to enhance margins to manage capital for growth and value to drive cost efficiency throughout our business to create superior sustainable returns Here are some examples that show how we fulfill these objectives. Customer collaboration Coca-Cola Hellenic aims to have an excellent co-operation with the 1.4 million shops, restaurants, supermarkets, discount chains and other businesses that sell the Companys beverages. In view of this, we enhance our route-to-market and commercial capabilities to ensure the availability of an ever-expanding range of products in the marketplace. Effective route-to-market systems Another key element in driving sustainable growth is the Companys route-to-market strategy for the fragmented trade channels. This strategy is focused on adopting the most effective means to ensure the full availability of our products in the marketplace and build lasting relationships with outlet owners. Excellence in marketplace execution Excellence in marketplace execution is supported by our continuous investments in building salesforce effectiveness. We invest in merchandising equipment to generate impulse sales and equip our sales people with mobile devices to enhance order taking, invoicing and asset tracking. The second key element of our business imperatives is to develop each of our markets by providing superior customer service and quality products. In Coca-Cola Hellenic we work hard to adapt our business to the changing needs of our customers. We initiate a number of customer-specific programmes. This aims to facilitate a cross-functional approach to planning for the purpose of better aligning our organization with the way our customers do business. The goal of this approach is to create value for our customers. Improved preparation of joint annual plans encompassing promotional planning and revenue growth initiatives, inventory management and customer-specific cooler placement strategies, are examples of what we believe will bring additional value to our customer relationships. In serving consumers our blueprint can be summarised in four words: availability, affordability, acceptability and activation. Availability We place our range of products within easy reach of consumers in the right package, in the right location, at the right time. We focus on developing strong relationships with our customers to ensure that the right products are in stock, highly visible and readily accessible wherever and whenever consumers may desire a non-alcoholic beverage. Affordability We offer a wide variety of desirable, premium quality products, in packages appropriate for the occasion, at the right price. In doing so, we aim to reach as many consumers as possible while taking into account the differing levels of purchasing power in the countries in which we operate. Acceptability We supply an extensive and growing range of products that meet the highest quality standards in each country, increasing their acceptability to consumers. We have a detailed understanding of consumer needs and access to the most effective communications channels. Combined with our experience in quality control, customer service and efficient distribution, we are able to reach out to customers and consumers in each of our markets and meet their demands. Activation We motivate consumers to choose our products by improving product availability and attractiveness at the point of purchase and by building brand strength in our local markets. We achieve this in close cooperation with our customers through: the placement of cold drink equipment, such as coolers and vending machines the provision of signage and other point-of-sale materials the implementation of local marketing and promotional initiatives 2 Capacity Management Approach How would you characterise CCHBCs approach to capacity management (including production, planning and control). What are the specific challenges of this approach? The success of an organisation is greatly determined by their ability to meet customer demand and to respond promptly and effectively to changes in this demand over time. Only an effective approach to capacity management will enable this to be achieved. According to Barnes (2008), the aim of capacity management is to match supply and demand. If capacity is insufficient the company risks having many dissatisfied customers and losing prospect sales as consumer demand cant be properly met. If capacity is excessive, costs will generally be higher than necessary as resources wont be fully utilised. Coca Cola HBCs approach to capacity management is certainly to try and match capacity to demand. This strategy relies heavily on being able to produce reliable future demand forecasts, which is notoriously proven to be a difficult task. Whilst this seems to be the most appropriate approach for this company, it still means the organisation is not able to meet sudden upturns in demand as capital investment decisions can typically involve a long lead time. Barnes (2008) points out that decisions involving adding capacity should be made within the necessary lead time as in some cases it can take years to devise the necessary structure and equipment. Coca Cola HBC consider that production planning based on long term forecasting is no longer necessary. Instead, they have opted to operate a continuous planning process. Krajeski et al (2010) agree, as they affirm that forecast accuracy declines as the forecast horizon lengths. However, Barnes (2008) disagrees asserting that forecasting future demand is important both in long term and short term scenarios. He defends that long term forecasts are needed when planning investment in new facilities and equipment and short term forecasts are important to manage effectively existing capacity. At Coca Cola HBC, a dedicated forecast manager is responsible for using historical sales information and consumer data to produce a weekly demand plan. Whilst this approach is based on the use of scientific methods and data mining tools, accuracy is still an issue. Unfortunately, independent of the number of forecasting methods used by an organisation, none of them are particularly accurate in predicting demand. Barnes (2008) affirms that nonetheless any forecast is almost certainly better than none as it forces managers to think about the future and consider how they can best respond to changes in demand. Assuming a quantitative method based on time series analysis is used, Coca Cola HBC are using the past to predict the future, which might not always be the case. A casual analysis should also be utilised in order to help them identify relationships between demand and relevant happenings, such as exceptional weather, advertising campaigns and major sports/music events. Although not clear in the case study, its very likely that they also use qualitative methods such as market surveys and scenario planning to assist them in forecasting demand. These methods are based on estimates and judgements made by either customers or managers but again cannot guarantee accurate forecasts. Their continuous planning process is also heavily dependent on achieving a consensus plan amongst all relevant senior managers. This approach can be considered valuable as it is designed to satisfy the targets and limits of all involved. However, it relies heavily on effective communication and outstanding teamwork of all members which is something far from easy to achieve. Unless relationships are very tight and teamwork is ____exceptional members could tend to focus more on their individual targets rather than the teams goal. Most challenges faced by the organisation as a result of their capacity management approach are eased by fostering good relations and partnering with customers, suppliers, retailers and other members of the supply chain. The organisation has a extended and complex supply network which makes it more difficult to manage. A firms capacity management approach should be constantly revised as capacity planning decisions have implications for all members and processes in the supply chain as well as various departments within the organisation. Therefore, the whole chain should be designed for effectiveness. Agile supply chains are more capable to meet unpredictable demand surges as they are action-oriented, competitive and driven to perform. 3 Supply Management Approach Assess CCHBCs approach to managing its suppliers. Coca Cola HBC has a truly global mindset with Coca Cola HBC has a global sourcing network with facilities in a number of countries. All activities (purchasing, etc ) are integrated and coordinated across the whole organisation and theyve worked on building fair and mutually beneficial relationships to deliver the best in terms of quality, cost, service and innovation. Relationships with suppliers They work extensively with their suppliers helping them to improve their processes, reduce costs and deliver innovation and efficiencies. Suppliers range from big international companies to smaller local companies. A number of international suppliers have established production in different countries allowing CCHBC to source from them. Relationships are managed both at country and Group level. Multi-functional teams ensure quality and efficiency. All suppliers of ingredients and primary packing materials must be approved. Suppliers must follow strict standards for business ethics, human rights, labour practices and environmental management. Independent auditing of suppliers for compliance with these principles is undertaken by independent third party firms every two years. 4 Management Information Systems How could an MIS help Coca Cola to monitor the achievement of its A for availability credo? Support your answer with specific examples that demonstrate the value of your chosen reports and information. It is widely known that good-decision making abilities and problem-solving skills enable organisations to reach its objectives and goals. Managing information systems (MIS) can help an organisation to achieve these goals by providing an insight into the day-to-day operations of the company so that they can control, organise and plan more effectively and efficiently. According to Stair et al (2008) a management information systems (MIS) is an integrated collection of people, procedures, databases, hardware and software aimed at providing managers with information to enable them to make better decisions to achieve organisation goals. Besides supporting internal operations, management information systems also enable collaboration between companies in the supply chain. Using high speed networks and data bases companies can easily share more reliable data to better manage the supply chain as a whole and their own individual operations. Hugos (2006) defends that the use of this technology is the key to a companys triumph. An effective management information system can benefit an organisation in many ways: Facilitates planning quality of planning is improved as the relevant information for decision making is available. Minimizes information overload it transforms a large amount of data into summarized form and avoid confusion that may arise when information is too detailed. Coordination facilitates the integration of activities and connect all decision centres in the organisation Aids control serves as a link between managerial planning and control. Improves ability of evaluating and optimising performance Decentralization allows monitoring of operations at low levels and frees up resources for departmental managers to devote time to strategic activities. The output of a management information system is information that sub serves managerial functions. A variety of reports in the form of charts, graphs, tables, summaries, etc, can be produced, all aimed at supporting management decisions. There are 5 main types of reports and Coca Cola CHB could utilise each one in a different context, but all with the same objective, which is to provide an insight to the companys regular operations. To guarantee availability of its products, Coca Cola HBC could use scheduled reports, produced periodically to monitor and control manufacturing output. The SCM manager could use a daily summary report to ensure he is meeting production targets. He could also guarantee that profitability targets are being achieved by using a weekly summary report to control labour costs. A key-indicator report is also a valuable managerial tool in order to understand the previous days activities. By analysing this report the production manager can take quick and corrective action in case any deviation is perceived, i.e. due to an unexpected stoppage in production or supply shortage. Demand reports can also be produced to fulfil requirements for specific information upon request. The SCM manager should use these to check on production status of particular products or measure performance of a certain production line. Coca Cola CHB could also use exception reports, which would be automatically produced when an unusual situation arises or when a problem requires management action. They could be generated when there is a production problem, for example. This would then enable the relevant manager to make a quickly, timely and informed decision. As the name suggests, drill-down reports provide very detailed data about a specific situation. This report could be used to analyse sales to determined countries, regions, cities or even unique retailers. All of these reports enable the relevant managers to make the best decisions and solve problems according fully supporting the organisations strategic planning and corporate policies. Production scheduling, inventory control, manufacturing resource planning and quality control are all activities that could potentially be optimised with the use of these various reports. In fact, Coca Cola CHB realises the importance of business reports and according to their 2009 Annual report, theyve been successfully rolling out SAP information systems which are expected to improve the efficiency of their entire business, by increasing the speed and accuracy of production, warehousing and sales functions, while increasing customer service levels. The company could also follow Coca Colas example in the United States and use a Group Decision Support System (GDSS). GroupSystem 5 helps Coca Cola save time and money by using a meeting facilitator and giving all participants an anonymous voice in decisions. This has eliminated the typical problem of a few people dominating decision-making meetings. The system displays only anonymous comments and outlines options. Interaction is allowed but kep to a minimum. The results: shorter meetings, less stressful conferences, a focus on shares values and concerns and increased efficacy. Competitive advantage can be achieved by the effective utilisation of the management information system and its reports as managers are supported whilst they work to achieve corporate goals. With an effective management information system in place, Coca Cola HBC can monitor the achievement of the Availability credo identify problem areas and opportunities for improvement. By aligning company goals with customers desires and needs, they can provide the right product, in the right location and at the right time. 5 Data Mining and Search Tools Analysis Coca Colas acceptability factor demands, among other things, effective customer service. Using specific examples, explain how data mining and related search tools can enable Coca Cola to analyse performance here. Many businesses and organisations collect data about their operations. They then examine this data for insights into their operations and into the transactions their business performs. This may be as simple as a periodic glance at a business report or may involve complex analysis using the latest software tools. Data mining is utilized because it can improve customer service, better target marketing campaigns, identify high-risk clients, and improve production processes. It is mainly used to help a company save money. Data mining can be successfully employed at the very beginning of a product lifecycle to lower costs during research and development. It can also be profitably employed to save money in manufacturing. Sensors can be installed to keep record of many variables particular to a process. The output from these sensors is then controlled by computer programs that can order slight adjustments to keep production within the proper bounds. Data mining also helps marketing professionals improve their understanding of customer behavior Good customer relationship management requires understanding of customers, their needs, their likes and dislikes. When data mining is correctly utilised within the organization the whole company will be able to benefit from an increased understanding of its customers and market, a better-focused marketing strategy and a more efficient use of resources. According to Berry Linoff (2004) data mining plays an important part both in advertising and direct marketing to identify the right audience, choose the best communication channels and pick the most appropriate messages. Coca Cola HBC can integrate their systems with retailers in order to analyse shopping baskets in supermarkets. Unexpected shopping patterns can easily be identified in this way. Another form of employing data mining is by using past behaviour to rank customers. Coca Cola HBC can use sales data to distinguish between profitable and unprofitable customers. They can also use this to predict which customers are likely to switch to an alternative brand in the future. Recently, Coca Cola started using a new vending machine, equipped with a flat screen, which displays the different products available. The machine offers a wide range of drinks, many that are not yet available in retail. The main objective of this new vending machine is to extract data regarding individuals consumption. With this data, Coca Cola is then able to recognise new consumption trends and subsequently identifies potential new blends and products to develop. Berry Linoff (2004) affirm that the promise of data mining is to return the focus of business to serving customers and to providing efficient business processes. This is very important in todays world, where weve learned that targeted marketing will lead to more satisfied and more profitable customers. Identify unexpected shopping patterns in supermarkets. Optimize website profitability by making appropriate offers to each visitor. Predict customer response rates in marketing campaigns. Defining new customer groups for marketing purposes. In short, Data Mining can be applied anywhere in your business or organization where you are interested in identifying and exploiting predictable outcomes. Using Web-based Tools for Service and Support The Web continues to put an indelible stamp on the way people live and work, impacting the way they communicate, do business, and conduct social interactions. It has empowered the population in countless ways, and continually layers on new mechanisms for connecting with anyone, anywhere. Its given voice to every kind of business and end user, as they take to social networks, blogs, wikis, videosharing, virtual reality worlds and tweets in growing numbers. This level of communication has dramatically changed the way business gets conducted, to the joy of many high-profile companies who have leveraged it to great fortune. But to the horror of some businesses, the voices directed at them are harshly revelatory: theyre bringing to light broken business practices, service faux pas, product malfunctions, and corporate malfeasance. Some of the loudest voices stem from service and support transactions, which, thanks to the Webs instant communication capabilities, can be broadcast loud and clear across a range of media. Epic stories of bad service bound around the Web in various incarnations, only replaced by the next fiasco. Businesses, particularly those who havent kept pace with newer marketing and customer response strategies, find they have less and less control over their own brands. Theres a real shift from CRM, which is very data-centric, to customer-managed relationships, says Michael Maoz, an analyst with Stamford, Ct.-based Gartner Inc. You can spend as many billions of dollars as you want, but with their Web at their disposal, your customers are going to determine your brand for you theyre going to make it or break it. Indeed, while more people are starting and concluding their support transactions in online channels, theyre shifting their search away from their providers own properties, says Tom Sweeny, an analyst at ServiceXRG. Instead, theyre increasingly going to third-party forums or relying on Google searches to get the support information they need. The upshot: The provider loses the benefit of interacting with their customer or learning from the issue. Weve taken for granted for so many years that support questions were an annoyance and came at a cost. But what happens when those interactions dry up and take place somewhere else? says Sweeny. Somebody else is creating and shaping the experience. They can shape the perception of your company, sometimes inaccurately, without you

cab calloway :: essays research papers

Cab Calloway was an influential singer and actor in the 1930's. Born in Rochester, NY, on December 25, 1907, he started from rock bottom and worked his way up, until he was discovered and on top. To get to the top, Cab was a part of many different scenes and had much help from family and friends. According to Dan Gediman, Cab was the "Hi De Ho" man, a legendary showman, gifted singer, bandleader, actor, and fashion setter. He was a larger than life figure, who was immortalized in cartoons and caricatures, was also the leader of one of the greatest bands of the Swing Era (Dan Gediman, "Cab Calloway"). Scott Yanow thought Cab was "One of the great entertainers," and Cab's name was a household one by 1932, and never really declined in fame (Scott Yanow, "Cab Calloway's Biography"). Cab grew up in Baltimore, and attended law school there briefly, before hit quit school and set off to try and make it as a singer and dancer. As a young man Cab was following his father's footsteps in becoming a lawyer, going to law school and studying law. Cab wanted to be an entertainer even though his family discouraged him. They thought that it would be more appropriate for him to become a lawyer like his dad. Although, at the time that he was going to law school, his sister, Blanche Calloway, was a popular singer and was producing and singing a few fine records before retiring in the mid 1930's (Yanow). Well, his sister Blanche who was a prominent singer of the time convinced Cab to put more of an effort into his entertainment career. So while Cab was attending law school in Chicago, he also moonlighted at local nightclubs as a performer. While performing in Chicago he met the famous trumpeter and singer Louis Armstrong, who taught him to scat. According to the Schoumbrg C enter for Research in black Culture scat singing in music is "a jazz vocal style using emotive, onomatopoeic, and nonsense syllables instead of words in solo improvisations on a melody". Scat has dim antecedents in the West African practice of assigning fixed syllables to percussion patterns, but the style was made popular by trumpeter and singer Louis Armstrong from 1927 on. The popular theory that scat singing began when a vocalist forgot the lyrics may be true, but this origin does not explain the persistence of the style.

Integration Of Umts And B-isdn: Is It Possible Or Desirable? :: essays research papers

Integration Of UMTS And B-ISDN: Is It Possible Or Desirable? INTRODUCTION In the future, existing fixed networks will be complemented by mobile networks with similar numbers of users. These mobile users will have identical requirements and expectations to the fixed users, for on-demand applications of telecommunications requiring high bit-rate channels. It will be necessary for these fixed and mobile networks to interoperate in order to pass data, in real time and at high speeds, between their users. But how far must this interoperation be taken? How much integration of the fixed and mobile network structures is needed? Here, a fixed network, B-ISDN, and a mobile network, UMTS, under development at the same time, are examined to see how well and closely they should work together in order to meet expected user needs. Work already taking place on this is discussed. BACKGROUND The Universal Mobile Telecommunication System (UMTS), the third generation of mobile networks, is presently being specified as part of the European RACE technology initiative. The aim of UMTS is to implement terminal mobility and personal mobility within its systems, providing a single world mobile standard. Outside Europe, UMTS is now known as International Mobile Telecommunications 2000 (IMT2000), which replaces its previous name of Future Public Land Mobile Telecommunication System (FPLMTS). [BUIT95] UMTS is envisaged as providing the infrastructure needed to support a wide range of multimedia digital services, or teleservices [CHEU94], requiring channel bit- rates of less than the UMTS upper ceiling of 2 Mbits/second, as allocated to it in the World Administrative Radio Conference (WARC) '92 bands. UMTS must also support the traditional mobile services presently offered by separate networks, including cordless, cellular, paging, wireless local loop, and satellite services. [BUIT95] Mobile teleservices requiring higher bit rates, from 2 to 155 Mbits/second, are expected to be catered for by Mobile Broadband Services (MBS), the eventual successor to UMTS, which is still under study. [RACED732] Broadband Integrated Services Digital Network (B-ISDN), conceived as an all- purpose digital network that will supersede Narrowband ISDN (N-ISDN or ISDN), is also still being specified. B-ISDN, with its transport layer of Asynchronous Transfer Mode (ATM) is expected to be the backbone of future fixed digital networks. [MINZ89] It is anticipated that, by the year 2005, up to 50% of all communication terminals will be mobile. [CHEU94] The Mobile Green Paper, issued by the European Commission in 1994, predicts 40 million mobile users in the European Union by 2000, rising to 80 million by 2010. This gives mobile users an importance ranking alongside fixed-network users. [BUIT95] One result of this growth in mobile telecommunications will be the increase in teleservice operations that originate in either the fixed or mobile network, but

fifth business :: essays research papers

There is one human emotion that can paralyse us, lead us to lie both to ourselves and others, to take action that we don't like, and to cripple any rational thought processes. It is self perpetuating if allowed to get out of control. Its side effects are either anger, aggressiveness or fear and reclusiveness. Its symptoms are irrational behaviour, lying, anguish, lack of self-esteem, and in extreme cases, thoughts of suicide. It is guilt. In The Fifth Business, by Robertson Davies, guilt is a reoccurring theme throughout the novel and is a major force in one’s life. Davies demonstrates this by having one character feeling guilt while another who does not. Davies introduces the reader with Dunstable Ramsay and Percy Boyd Staunton. They are depicted as friends yet rivals at the same time. This is shown when Dunstable had a sleigh that was faster than Percy’s. Of course Percy who is the spoiled rich boy becomes jealous, and starts calling Dunstable names. Knowing that Percy hates it when he is being ignored, Dunstable provokes Percy and ends up with him being chased with snowballs. Eventually someone gets hit and it’s not Dunstable, rather it was Mrs. Dempster whom he had ran around of cover. This is where the whole chain of guilt starts right after this incident. Dunstable feels guilty for this because the snowball who was supposed to hit him, ended up hitting Mrs.Dempster who was pregnant at that time.He feels even guiltier when he hears about the premature birth and infancy of Paul Dempster, which gives him a sickening feeling. As well Dunstable was raised in a strict family and has been encouraged to feel guilt even in the smallest of matters. From that day onward Dunstable was a changed individual who became a responsible person to Mrs. Dempster and was a loyal one. Throughout his life he becomes a better person because of the guilt which he accepts and tries to resolve. When Paul Dempster grows up and learns about his mother’s demise, he himself feels guilty. When he grows older and understands things clearer, he blamed himself for causing his mother’s illness, because he was told that his birth had caused it. His guilt is amplified when the residents in the town keep their distances from him. After his mother was caught with the tramp performing sexual acts and being discovered by the townsfolk, Paul gets taunted and teased by his schoolmates who make rude comments towards his mother.

Realism and television Essay

Question : Discuss realism by considering a television program that has realistic qualities. In your discussion specifically refer to Chapter 14 of the textbook, ‘Documentary and â€Å"reality TV†Ã¢â‚¬Ëœ, by Branston and Stafford (2006). Realism plays an important role in the success of a good television program. The ability to relate and appeal to the senses of the target audience is an essential characteristic of any media form. This essay explores how realism is perceived in television today with reference to both reality and documentary genres of television. The remainder of the essay will present a case study of a television program which demonstrates realistic qualities. What is Realism? It has been argued that we are living in a ‘postdocumentary’ culture, a time of talk shows, reality t. v, game shows and the persuasion of celebrity (Branston, Stafford 2006: 455). When we refer to ‘realism’ within the context of television it conjures up a multitude of meanings. For example, realism may indicate that the program is ‘realistic’ because of the subject matter, like that of a documentary. Moreover, a television program could be considered ‘realistic’ because it features. Unscripted ordinary people in contrived situations, like Big Brother. One thing is certain, realism, or the illusion of realism, is very prevalent in television today. Reality tv? Distorted Realism†¦ Flick on the television during peak times on a week night and it’s pretty difficult to avoid reality television. From home makeovers to celebrity fit clubs, the popularity with ‘so called’ reality television is astounding. But is reality tv just another highly produced product of the culture industry? More often that not, these reality programs are highly constructed to attract viewers. As Andrejevic. questions, â€Å"Why is Reality tv pretending that it’s real, so that we may cannily believe it’s phony, when it accurately portrays the reality of contrivance in contemporary society? â€Å"(Andrejevic 2004). These programs are clearly not an accurate representation of how most people live. It seems the message of reality television is that ordinary people can become so significant that millions of people will watch them, and as a result, ordinary people are considered potential media stars. Ordinary people watch these programs, see people like themselves and imagine that they too could become celebrities by being on television (Reiss 2001). This is evident by the large number of reality tv stars that have gone on to have careers in the media. For example, Elizabeth Hassleback from the first series of the reality tv program Survivor is now a co-host of the popular talk show in the US â€Å"The View†. ‘Reality tv’, definitely has it’s fair share of critics. It has been blamed of damaging our youth’s perception of what reality truly means, even going to the extent of accusing it of being and abusive and exploitative of children in shows like, ‘Wifeswap’ and ‘Trading Spouses’ (Schlessinger 2004). The perception of what is fact and fiction in regards to television is no longer a clear margin (Study guide 9:5). Semiotic codes (study of signs) in television represent a kind of ‘language’, and we all learn how to decode these signs and symbols in to explain what we see (Herrman, 2000). With any luck, the viewers of these reality programs can distinguish what is true reality and not when they are watching these programs. Documentaries – The Art of Performing Just like news, documentaries are recognized as reproducing the truthful version of the story to the audience. With the popularity of the reality tv culture it has been argued that these types of shows have tainted the significance of documentaries (Branston, Stafford 2006:. 455). Documentaries have the ability to showcase complex subject matter with an accurate and credible approach. It has been argued that a documentary is a â€Å"performative act whose truth comes into being only at the moment of filming†(Bruzzi 2000:6). Moreover, documentaries portray a ‘real’ perspective according to the film maker themselves, just as reality tv, documentaries are constructed to a certain extent. In other words, the audience assumes the point of view from where the camera shooting. Branston and Stafford suggest in the example of Micheal Moore’s documentary Fahrenheit 9/11 where there were key issues that were not mentioned like the role of Israel, which in effect, persuades the audience in a certain position (Branston, Stafford 2006: 469). Of all the genres of television, documentaries still continue do the finest duty of relaying an accurate interpretation of ‘real-world’ issues with minimal construction. Case Study: â€Å"Intervention†(Mondays 9. 30am, Channel 115, Foxtel). The television program which I have chosen to critique in relation to it’s realistic qualities is ‘Intervention’. It’s a powerful and transfixing US-based series in which people confront their addiction and seek a route to recovery. The series profiles individuals whose dependency on drugs, alcohol or other compulsive behavior has brought them to an all-time low and estranged them from their family and loved ones. The addicts featured in the series believe they have signed up to participate in a documentary on ‘addiction’. Each episode begins with a brief introduction to the subject, and then he or she is followed around by a camera crew. The program ends with a surprise intervention that is staged in which they are confronted with a life-altering choice: rehabilitation or risk losing all contact with the loved ones who instigated the intervention. Often, other tactics are used to persuade the addicted person into treatment, which vary depending on the situation. Interviews with the subject, as well as family members or friends who have agreed to participate, are interspersed throughout. The Intervention falls under the reality tv genre of television and can be described as an ‘information programme’, as it uses true stories to educate the audience on the subject matter (Branston, Stafford 2006:474). The show has more the feel of a documentary than a reality TV program, although predominately factual there a certain aspects of the program that are clearly constructed. The producers and creators of the program make the rules, they create the setting, they film it according to specific guidelines as to what they think are going to provide good television. So Why Is ‘Intervention’ So Realistic? There are a number of characteristics that this television program possesses which contributes in creating a sense of realism for the viewer: 1). Subject Matter ‘Intervention’ is the dramatic and disturbing insight into the day in the life of an addict that features graphic footage of addicts shooting up on television has prompted some controversy. â€Å"It makes prime-time sport of vulnerable, desperate people and their spiral to the bottom,† wrote Matthew Gilbert of the Boston Globe. All though it’s ugly to watch, unfortunately the reality of addiction and the dysfunction it creates is very real for many families. Most viewers would know someone who it has been impacted by the power of addiction. According to Addictionintervention. com, the interventions that are staged on the series represent a realistic and account of what actually takes place during a professional intervention. http://www. addictionintervention. com/intervention/interventiontv_response. asp 2) Drama-documentary ‘Intervention’ series utilizes a ‘drama-documentary’ style which combines elements of documentary and drama (Branston, Stafftord 2006:456). This hybrid genre produces a very authentic sense of reality for the viewer, absent are the contrivances of most reality shows. Moreover, the participants of the show are ordinary people with real addictions, there are no million dollar prizes, no mansions, no bachelors, or games. According to the series, millions of people struggle with addiction, so the subject matter is a very real problem existing in society. There are no actors or re enactments, these are ‘real’ people going about their life. ‘Intervention’ demonstrates the characteristics of a documentary by presenting the strict facts of the event but also the program has the ability to raise the larger issues associated with addiction, such as family disintegration. Unfortunately the stories that are told are true, it’s something that we would like to believe does not exist in this world, but we all know that it does. 3) Camera Angles The series is shot in a documentary-style, which makes it less refined and more credible (Branston, Stafford 2006:458). The participants bring an honesty and rawness to the show that supersedes the blatant expectations that are all too common to reality programming. The unrehearsed reaction to the intervention from the addict is completely unpredictable. Sometimes the addict agrees to the treatment but more often than not the addict runs away, so without warning the production crew are unexpectedly running down the street. The scrabbling footage adds to the authenticity and legitimacy of the program (Branston, Stafford 2006: 458). 4) Unscripted Narratives ‘Intervention† does not use a narrator, instead, the subject and his loved ones tell the story, with occasional text commentary, which contributes to the realism. The leading characters of the program are ‘ordinary’ people from working class backgrounds, which is very relatable to a broad audience (Branston, Stafford 2006:460). The unscripted narratives between the addicts and their families generate a sense of normalcy, quite often they have to bleep out language when arguments get heated. The music is very limited in the program, there is some intense music just before the intervention which makes for an element of drama. 5) Format The ‘Intervention’ series, has the identical structure in each program. The first half hour profiles the individual, the next 20 minutes focuses on the intervention itself, the last 10 minutes focuses on the follow-up of the individual. There is no set, no staging, the program is filmed on location, meaning where ever the individual lives. The program is filmed in the home of the individual and the intervention, usually takes place at a nearby hotel. The fact that the program could be filmed anywhere is a factor in producing a sense of realism. 5) Not Always a Happy Ending The ‘Intervention’ program does not always have a happy ending, which contributes in creating a sense of honesty for the audience. In a recent episode of ‘Intervention’, the featured addict did agree to go to a rehabilitation facility but was kicked out not long after for breaking the rules. Unfortunately he went back to living on the streets and still struggling with his drug addiction and still estranged from his family (Intervention, aired 20/4/2007, 10pm,A&E channel). This program reiterates that sometimes real life is not pretty, and some situations cannot be resolved in a 60 minute episode. Although the ‘Intervention’ program is a cutting edge and controversial, the fact of the matter is, addiction is a very real issue in today’s society. According to the National Drug Strategy, the tangible social costs of drug use in Australia were estimated to be $18. 3 billion from in 1998-99. With these statistics like this, addiction should be a matter certainly worthy of attention. (http://www. aihw. gov. au/publications/phe/sdua04/sdua04. pdf) In conclusion, it’s apparent that there are still some programs on television that are able to give a ‘realistic’ insight into certain subject matters. After all, the television is our interaction with the outside world, media should continue to focus attention on these social problems to generate awareness and education with this type of programming. Bibliography Andrejevic, Mark ‘Reality TV:The Work of Being Watched’ Lanham MD: Rowman &Littlefield, 2004 1-20 Branston, G. and Stafford, R. , 2006. ‘Documentary & ‘Reality tv’, in The Media Student’s Book, 4th ed. , Routledge, Abingdon, UK, and New York, pp. 455-478 Herrmann, Stefan ‘Do we learn to ‘read’ television like a kind of ‘language’? May 2000http://www. aber. ac. uk/media/Students/sfh9901. html Reiss S, Wiltz J ‘Why America loves reality TV’ – Feature – Brief ArticlePsychology Today, Sept-Oct, 2001 http://findarticles. com/p/articles/mi_m1175/is_5_34/ai_82261905 Schlessinger, L ‘Realism in family television? ‘ October 27, 2004 http://www. worldnetdaily. com/news/article. asp? ARTICLE_ID=41125.

The Short Second Life of Bree Tanner Chapters 9

â€Å"Trust me, we know the difficulties better than you. It is remarkable that you've managed to keep off the radar, so to speak, for this long. Tel me† – a hint of interest colored the monotone – â€Å"how are you doing it?† Our creator hesitated, and then spoke al in a rush. Almost as if there had been some silent intimidation. â€Å"I haven't made the decision,† she spit out. Then she added more slowly, unwil ingly, â€Å"To attack. I've never decided to do anything with them.† â€Å"Rough, but effective,† the cloaked girl said. â€Å"Unfortunately, your period of deliberation has come to a close. You must decide – now – what you wil do with your little army.† Both Diego's and my eyes widened at that word. â€Å"Otherwise, it wil be our duty to punish you as the law demands. This reprieve, however short, troubles me. It is not our way. I suggest you give us what assurances you can†¦ quickly.† â€Å"We'l go at once!† Riley volunteered anxiously, and there was a sharp hiss. â€Å"We'l go as soon as possible,† our creator amended furiously. â€Å"There is much to do. I assume you wish us to succeed? Then I must have a little time to get them trained – instructed – fed!† There was a short pause. â€Å"Five days. We wil come for you then. And there is no rock you can hide under or speed at which you can flee that wil save you. If you have not made your attack by the time we come, you wil burn.† This was said with no menace other than an absolute certainty. â€Å"And if I have made my attack?† our creator asked, shaken. â€Å"We'l see,† the cloaked girl answered in a brighter tone than she'd used yet. â€Å"I suppose that al depends on how successful you are. Work hard to please us.† The last command was given in a flat, hard pitch that made me feel a strange chil in the center of my body. â€Å"Yes,† our creator snarled. â€Å"Yes,† Riley echoed in a whisper. A second later the cloaked vampires were noiselessly exiting the house. Neither Diego nor I so much as took a breath for five minutes after they'd disappeared. Inside the house, our creator and Riley were just as quiet. Another ten minutes passed in total stil ness. I touched Diego's arm. This was our chance to get out of here. At the moment, I wasn't so afraid of Riley anymore. I wanted to get as far away as I could from those dark-cloaks. I wanted the safety of numbers waiting back in the log cabin, and I figured that was exactly how our creator felt, too. Why she'd made so many of us in the first place. There were some things out there scarier than I'd imagined. Diego hesitated, stil listening, and a second later his patience was rewarded. â€Å"Wel ,† she whispered inside the house, â€Å"now they know.† Was she talking about the cloaks or the mysterious clan? Which one was the enemy she'd mentioned before the drama? â€Å"That doesn't matter. We outnumber – â€Å" â€Å"Any warning matters!† she growled, cutting him off. â€Å"There is so much to do. Only five days!† She groaned. â€Å"No more messing around. You start tonight.† â€Å"I won't fail you!† Riley promised. Crap. Diego and I moved at the same time, leaping from our perch into the next tree over, flying back the way we'd come. Riley was in a hurry now, and if he found Diego's trail after al that had just passed with the cloaks, and no Diego there at the end of it†¦ â€Å"I've got to get back and be waiting,† Diego whispered to me as we raced. â€Å"Lucky it's not in view of the house! Don't want him to know I heard.† â€Å"We should talk to him together.† â€Å"Too late for that. He'd notice that your scent wasn't on the trail. Looks suspicious.† â€Å"Diego†¦Ã¢â‚¬  He'd trapped me into sitting this one out. We were back to the spot where he'd joined me. He spoke in a rushed whisper. â€Å"Stick to the plan, Bree. I'l tel him what I planned to tel him. It's not close to dawn, but that's just how it has to be. If he doesn't believe me†¦Ã¢â‚¬  Diego shrugged. â€Å"He's got bigger things to worry about than me having an overactive imagination. Maybe he'l be more likely to listen now – looks like we need al the help we can get, and being able to move around in the day can't hurt.† â€Å"Diego†¦,† I repeated, not knowing what else to say. He looked into my eyes, and I waited for his lips to twitch into that easy smile, for him to make some joke about ninjas or BFFs. He didn't. Instead, he leaned in slowly, never moving his eyes from mine, and kissed me. His smooth lips pressed against mine for one long second while we stared at each other. Then he leaned away and sighed. â€Å"Get home, hide behind Fred, and act clueless. I'l be right behind you.† â€Å"Be careful.† I grabbed his hand and squeezed it hard, then let go. Riley had spoken of Diego affectionately. I would have to hope that affection was real. There wasn't another choice. Diego disappeared into the trees, quiet as a rustling breeze. I didn't waste time looking after him. I sprinted through the branches in a direct line back to the house. I hoped my eyes were stil bright enough from last night's meal to explain my absence. Just a quick hunt. Got lucky – found a lone hiker. Nothing out of the ordinary. The sound of the thudding music that greeted my approach was accompanied by the unmistakable sweet, smoky scent of a burning vampire. My panic went into overdrive. I could just as easily die inside the house as outside. But there was no other way. I didn't slow, just rushed down the stairs straight to the corner where I could barely make out Freaky Fred standing. Looking for something to do? Tired of sitting? I had no idea what he was up to, and I didn't care. I would stick tight to him until Riley and Diego got back. In the middle of the floor was a smoldering heap that was too big to be just a leg or an arm. So much for Riley's twentytwo. No one seemed terribly concerned about the smoking remains. The sight was too common. As I hurried closer to Fred, for once the sense of disgust didn't get stronger. Instead, it faded. He didn't seem to notice me, just went on reading the book he held. One of those I'd left him a few days ago. I had no problem seeing what he was doing now that I was close to where he was leaning against the back of the couch. I hesitated, wondering why that was. Could he turn his nausea thing off when he wanted? Did that mean we both were unprotected right now? At least Raoul wasn't home yet, thankful y, though Kevin was. For the first time ever, I real y saw what Fred looked like. He was tal, maybe six two, with the thick, curly blond hair I'd noticed once before. He was broad-shouldered and muscular. He looked older than most of the others – like a col ege student, not a high school kid. And – this was the part that surprised me most for some reason – he was good-looking. As handsome as anyone else, maybe even handsomer than most. I didn't know why that was so trippy for me. I guessed just because I always associated him with revulsion. I felt weird for staring. I glanced quickly around the room to see if anyone had noticed that Fred was normal – and pretty – for the moment. No one was looking our way. I stole a fast peek at Kevin, ready to shift my focus at once if he noticed, but his eyes were concentrated on some point to the left of where we stood. He was frowning slightly. Before I could look away, his gaze skipped right over to me and settled on my right side. His frown deepened. Like†¦ he was trying to see me and couldn't. I felt the corners of my mouth twitch into not quite a grin. There was too much to worry about to real y enjoy Kevin's blindness. I looked back at Fred, wondering if the gross-out factor would return, only to see that he was smiling with me. Smiling, he was real y spectacular. Then the moment was over, and Fred went back to his book. I didn't move for a while, waiting for something to happen. For Diego to come through the door. Or Riley with Diego. Or Raoul. Or for the nausea to hit again, or for Kevin to glare in my direction, or for the next fight to break out. Something. When nothing did, I eventual y pul ed myself together and did what I should have been doing – pretending nothing unusual was going on. I grabbed a book from the pile near Fred's feet and then sat down right there and acted like I was reading. It was probably one of the same books I'd pretended to read yesterday, but it didn't look familiar. I flipped through the pages, again taking nothing in. My mind was racing around in tight little circles. Where was Diego? How had Riley reacted to his story? What had it al meant – the talk before the cloaks, the talk after the cloaks? I worked through it, going backward, trying to assemble the pieces into a recognizable picture. The vampire world had some kind of police, and they were damn scary. This wild group of months-old vampires was supposed to be an army, and this army was somehow il egal. Our creator had an enemy. Strike that, two enemies. We were going to attack one of them in five days, or else the other ones, the scary cloaks, were going to attack her – or us, or both. We would be trained for this attack†¦ as soon as Riley got back. I snuck a glance at the door, then forced my eyes back to the page in front of me. And then the stuff before the visitors. She was worrying about some decision. She was pleased that she had so many vampires – so many soldiers. Riley was happy that Diego and I had survived†¦. He'd said he thought he'd lost two more to the sun, so that must mean he didn't know how vampires really reacted to sunlight. What she'd said was strange, though. She'd asked if he was sure. Sure Diego had survived? Or†¦ sure that Diego's story was true? The last thought frightened me. Did she already know that the sun didn't hurt us? If she did know, then why had she lied to Riley and, through him, to us? Why would she want to keep us in the dark – literal y? Was it very important to her that we stay ignorant? Important enough to get Diego in trouble? I was working myself into a real panic, frozen solid. If I stil could sweat, I would have been sweating now. I had to refocus to turn the next page, to keep my eyes down. Was Riley deceived, or was he in on it, too? When Riley'd said he thought he'd lost two more to the sun, did he mean the sun literal y†¦ or the lie about the sun? If it was the second option, then to know the truth meant being lost. Panic scattered my thoughts. I tried to be rational and make sense of it. It was harder without Diego. Having someone to talk to, to interact with, sharpened my ability to concentrate. Without that, fear sucked at the edges of my thoughts, twisted with the always-present thirst. The lure of blood was constantly close to the surface. Even now, decently wel fed, I could feel the burn and the need. Think about her, think about Riley, I told myself. I had to understand why they would lie – if they were lying – so that I could try to figure out what it would mean to them that Diego knew their secret. If they hadn't lied, if they'd just told us al that the day was as safe for us as the night, how would that change things? I imagined what it would be like if we didn't have to be contained in a blacked-out basement al day, if the twenty-one of us – maybe fewer now, depending on how the hunting parties were getting along – were free to do what we wanted whenever we wanted to. We would want to hunt. That was a given. If we didn't have to come back, if we didn't have to hide†¦ wel, many of us wouldn't come back very regularly. It was hard to focus on the return while the thirst was in charge. But Riley had dril ed so deeply into al of us the threat of burning, of a return of that hideous pain we'd al experienced once. That was the reason we could stop ourselves. Self-preservation, the only instinct stronger than thirst. So the threat kept us together. There were other hiding places, like Diego's cave, but who else thought about that kind of thing? We had a place to go, a base, so we went to it. Clear heads were not a vampire specialty. Or, at least, they weren't the specialty of young vampires. Riley was clearheaded. Diego was more clearheaded than I was. Those cloaked vampires were terrifyingly focused. I shuddered. So the routine wouldn't control us forever. What would they do when we were older, clearer? It struck me that nobody was older than Riley. Everyone here was new. She needed a bunch of us now for this mystery enemy. But what about afterward? I had a strong feeling that I didn't want to be around for that part. And I suddenly realized something stupendously obvious. It was the solution that had tickled the edges of my understanding before, when I was tracking the vampire herd to this place with Diego. I didn't have to be around for that part. I didn't have to be around for one more night. I was a statue again as I thought over this stunning idea. If Diego and I hadn't known where the gang was most likely headed, would we ever have found them? Probably not. And that was a big group leaving a wide trail. What if it were a single vampire, one who could leap up onto the land, maybe into a tree, without leaving a trail at the edge of the water†¦. Just one, or maybe two vampires who could swim as far out to sea as they wanted†¦ Who could return to land anywhere†¦ Canada, California, Chile, China†¦ You would never be able to find those two vampires. They would be gone. Disappeared like they'd gone up in smoke. We didn't have to come back the other night! We shouldn't have! Why hadn't I thought of it then? But†¦ would Diego have agreed? I was abruptly not so sure of myself. Was Diego more loyal to Riley after al ? Would he have felt it was his responsibility to stand by Riley? He'd known Riley a lot longer – he'd real y only known me a day. Was he closer to Riley than he was to me? I pondered that, frowning. Wel, I would find out as soon as we had a minute alone. And then maybe, if our secret club real y meant something, it wouldn't matter what our creator had planned for us. We could disappear, and Riley would have to make do with nineteen vampires, or make some new ones quick. Either way, not our problem. I couldn't wait to tel Diego my plan. My gut instinct was that he would feel the same. Hopeful y. Suddenly, I wondered if this was what had real y happened to Shel y and Steve and the other kids who had disappeared. I knew they hadn't burned in the sun. Had Riley only claimed he'd seen their ashes as another way to keep the rest of us afraid and dependent on him? Returning home to him every dawn? Maybe Shel y and Steve had just set off on their own. No more Raoul. No enemies or armies threatening their immediate future. Maybe that's what Riley had meant by lost to the sun. Runaways. In which case, he'd be happy that Diego hadn't bailed, right? If only Diego and I had taken off! We could be free, too, like Shel y and Steve. No rules, no fear of the sunrise. Again, I imagined the whole horde of us on the loose without a curfew. I could see Diego and me moving like ninjas through the shade. But I could also see Raoul, Kevin, and the rest, sparkling disco-bal monsters in the center of a busy downtown street, the bodies piling up, the screaming, the helicopters whirring, the soft, helpless cops with their dinky little bul ets that wouldn't make a dent, the cameras, the panic that would spread so fast as the pictures bounced swiftly around the globe. Vampires wouldn't be a secret for very long. Even Raoul couldn't kil people fast enough to keep the story from spreading. There was a chain of logic here, and I tried to grasp it before I could be distracted again. One, humans didn't know about vampires. Two, Riley encouraged us to be inconspicuous, not to attract the notice of humans and educate them otherwise. Three, Diego and I had decided that al vampires must be fol owing that guideline, or else the world would know about us. Four, they must have a reason for doing so, and it wasn't the little popguns of the human police that motivated them. Yeah, the reason must be pretty important to make al vampires hide al day long in stuffy basements. Maybe reason enough to make Riley and our creator lie to us, terrify us about the burning sun. Maybe it was a reason Riley would explain to Diego, and since it was so important and he was so responsible, Diego would promise to keep the secret and they would be cool with that. Sure they would. But what if what actual y happened to Shel y and Steve was that they'd discovered the shiny skin thing and not run? What if they'd gone to Riley? And, crap, there went the next step in my logical path. The chain dissolved and I started panicking about Diego again. As I stressed, I realized that I'd been thinking things through for a while. I could feel dawn coming on. No more than an hour away. So where was Diego? Where was Riley? As I thought this, the door opened and Raoul leaped down the stairs, laughing with his buddies. I hunched down, leaning closer to Fred. Raoul didn't notice us. He looked at the crispyfried vampire in the center of the floor and laughed harder. His eyes were bril iant red. On the nights Raoul went hunting, he never came home til he had to. He would keep feeding as long as he could. So dawn must have been even closer than I'd thought. Riley must have demanded that Diego prove his words. That was the only explanation. And they were waiting for the dawn. Only†¦ that would mean that Riley didn't know the truth, that our creator was lying to him, too. Or did it? My thoughts twisted up again. Kristie showed up minutes later with three of her gang. She reacted indifferently to the pile of ashes. I did a quick head count as two more hunters hurried through the door. Twenty vampires. Everyone was home except Diego and Riley. The sun would rise at any moment. The door at the top of the basement stairs creaked as someone opened it. I sprang to my feet. Riley entered. He shut the door behind him. He walked down the stairs. No one fol owed.